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Flowers With Swag (The Company) are committed to protecting and respecting your privacy.

This Policy explains what and why we collect personal information about people who use our services, how we use it, the conditions under which we may disclose it to others and how we keep it secure. We will treat all your Personal Information as confidential. We will keep it on secure servers and we will fully comply with all applicable UK Data Protection and consumer legislation.

This Policy may change from time to time so please check this page occasionally to ensure that you’re happy with any changes. We want to bring this policy to your attention because we wish to be clear about what we do and how we use your personal data to fulfil our obligations to you.

Any questions regarding this Policy and our privacy practices should be sent by email to


Who we are

Flowers With Swag strives to be one of London's most innovative and unique florist. Our approach to floral design is pure, natural and wild. It explores not only the character of flowers individually and in combinations, but also the aesthetic relationship between nature and the setting. We are determined to continue and enhance the tradition of flowers through innovative design, aggressive marketing, and most importantly, quality products and service.


How we use your information

We use your information during the process of creating floral arrangements that we have been contracted to carry out. This might include using your address details for the collection and/or delivery of your flowers. We will use your details to contact you with regard to the order placed and its progress through our service process. Upon completion we may require payment information which we will use at that point and which we do not retain or store.  We do not wish to intrude on your privacy, so we do not undertake direct marketing and we do not pass on or sell your information to anyone for any marketing purposes.

We do not undertake any profiling or automated processing with regard to any of your personal data.


Our service providers and suppliers

In order to effectively fulfil our contract with you, we may need to share your personal data with some of our partners.

The Company only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which means they can only use your data to provide services to The Company and to you, and for no other purposes.​

Other third parties

Aside from our third party order providers, we will not disclose your personal data to any third party, except as set out below.

We may share your data with governmental bodies, regulators, law enforcement agencies, courts/tribunals where we are required to do so: -

- to comply with our legal obligations;

- to exercise our legal rights (for example in court cases);

- for the prevention, detection, investigation of crime or prosecution of offenders; and

- for the protection of our employees and customers.

We will never sell or rent our customer data to other organisations for marketing purposes

and we do not process your data in any manner outside of the European Economic Area.


How long we keep your information

Your data is retained for the period necessary in relation to our legal obligation to comply with UK tax regime. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.

Your Rights

You have the right to request a copy of the personal information that we hold about you. This is known as a 'Subject Access Request'. If we agree that we are obliged to provide a copy of the personal information to you, we will not charge you for this information and we will do our best to respond to you as quickly as possible and in any event, within 30 days of receipt of your written request. Before providing personal information to you, we may ask for proof of identity and sufficient information about your interactions with us so that we can locate your personal information.

If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it. The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please contact us as shown below.

You have the right to object to us processing your personal information if we are no longer entitled to do so. Similarly, if the value/basis of data retention has passed, you have the right to have your information deleted. If there are any queries regarding the accuracy or validity of use of the data, you also have the right to restrict the processing of your data.

If you would like to exercise any of these rights, please contact us as set out below.


Security of your information

We take security measures to protect your information including physical measures to secure our premises as well as technological features including implementing access controls to our information technology, such as password controls, access limitation and encryption technologies where appropriate.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure so we endeavour to minimise the personal data content any such communications reveal.


Contact us

If you would like to exercise one of your rights as set out above, or you have a question or a complaint about the way your personal information is processed, please contact us by one of the following means:


By email:

You also have the right to lodge a complaint with the UK regulator, the Information Commissioner. Go to to find out more.


Policy change

This privacy policy was most recently updated in May 2021.

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